Food & Beverage · FDD 2024 · HQ OH
Wendy's Franchise
A The Wendy's Co brand operating in the food & beverage sector, franchising since 1972. Financial profile from publicly filed FDDs.
- $336K – $3.7M
- Initial investment
- 4.0%
- Royalty rate
- 7,056
- Total locations
- $1.6M
- Avg unit revenue (Item 19)
The verdict
Wendy's needs $336K–$3.7M to open and charges a 4.0% royalty - an entry cost below the typical food & beverage franchise.
- $40K
- Franchise fee (Item 5)
- 4.0%
- Royalty of gross sales (Item 6)
- 4.0%
- Ad-fund contribution
- 7,056
- Locations (Item 20)
Figures from Wendy's's publicly filed Franchise Disclosure Document (2024).
Investment Overview
Revenue Data (Item 19)
* Revenue figures are gross revenue (sales), not profit. Actual profitability depends on operating costs, location, market conditions, and management.
Network Size & Growth
Net Growth Rate
Year-over-year unit change
150 locations closed in the last reporting year
Quick Facts
- Sector
- Food & Beverage
- Subsector
- quick service restaurant
- Founded
- 1969
- Franchising Since
- 1972
- Headquarters
- OH
- FDD Year
- 2024
- Item 19
- Disclosed
Important Notice
Data sourced from publicly available FDD filings. Not financial advice. Consult a franchise attorney and accountant before investing. Past performance does not guarantee future results.
What the Wendy's FDD Reveals
Wendy's, a The Wendy's Co franchise, has been franchising since 1972 - 3 years after the concept was founded in 1969 , currently with 7,056 total locations (6,648 franchised, 408 company-owned, a 94% franchise-to-corporate ratio that signals the operator's reliance on independent owners) in the food & beverage sector, headquartered in OH. According to the 2024 FDD, the total initial investment ranges from $336K to $3.7M - a 1003% spread between the low and high end that reflects how site size, market, and buildout scope change the capital requirement. This figure includes the franchise fee of $40K, equipment, leasehold improvements, and initial working capital through the ramp-up period.
Ongoing royalties run 4.0% of gross sales with an additional 4.0% national advertising fund contribution, bringing the combined ongoing cost to 8.0% of every dollar in sales. Critically, Wendy's does disclose financial performance data in Item 19, a voluntary disclosure that only about a third of U.S. franchisors make. The reported average gross revenue per location is $1.6M, meaning the typical unit pays roughly $64K per year in royalty alone. Revenue is not profit, actual franchisee take-home depends on rent, labor, cost of goods, and local demand.
Network momentum is currently positive: Wendy's added units at a 0.7% net rate year-over-year (200 openings, 150 closures). Sustained positive growth is a signal that the unit-economics are working well enough to attract new operators, though late-stage growth can also reflect aggressive sales push rather than operational health. Before committing capital, triangulate this summary against the full FDD, a franchise attorney's review, and direct conversations with five or more current and former franchisees from Item 20.
Frequently Asked Questions
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Where does PlainFranchise get its data?
Franchise Research Guides
How to Evaluate a Franchise
Step-by-step due diligence checklist
Understanding FDDs
What each of the 23 FDD items means
Franchise Failure Rates
What Item 20 data reveals about risk
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Franchise vs Independent
Side-by-side comparison of costs and risks
How Wendy's compares to the Food & Beverage sector
Wendy's's costs vs the average across 69 food & beverage brands tracked here.
Sector averages computed across all tracked food & beverage brands from FDD Items 5–7 (FDD year 2024).
Read our methodology - how this data is sourced, computed, and verified.
Related
Source: U.S. Small Business Administration (SBA) Franchise opportunity, investment, and SBA loan data · 2025
| Publisher | PlainFranchise |
| Sources | Public state franchise disclosure registries and FDD filings |