Sector · 69 brands · FDD 2024
Food & Beverage Franchises
Every food & beverage franchise we track with publicly available FDD data, compare investment, fees, royalties and unit counts side by side.
- $769K–$2.1M
- Avg investment
- $35K
- Avg franchise fee
- 5.5%
- Avg royalty
- $1.7M
- Avg revenue (Item 19)
The sector in one line
The food & beverage sector spans 69 brands averaging $769K–$2.1M to open at a 5.5% royalty, with Steak 'n Shake the lowest-cost entry at $10K.
- 69
- Brands tracked
- 5.5%
- Average royalty rate
- 275,847
- Total locations in sector
Largest food & beverage franchises by unit count
Total locations (FDD Item 20), top 10 in this sector
- McDonald's
McDonald's
40,275 locations
- Subway
Subway
36,969 locations
- KFC
KFC
26,934 locations
- Domino's
Domino's
19,762 locations
- Burger King
Burger King
18,765 locations
- Pizza Hut
Pizza Hut
18,381 locations
- Dunkin' 9,579
Dunkin'
9,579 locations
- Taco Bell 8,228
Taco Bell
8,228 locations
- Baskin-Robbins 7,500
Baskin-Robbins
7,500 locations
- Wendy's 7,056
Wendy's
7,056 locations
What the Food & Beverage Sector Data Reveals
The food & beverage category on PlainFranchise covers 69 franchise brands with publicly available Franchise Disclosure Documents, making it a solidly populated sector with enough concept variety that prospective franchisees can triangulate investment levels, royalty norms, and revenue benchmarks across peer brands. The average initial investment across these brands runs from $769K to $2.1M, a 177% low-to-high spread that mirrors the underlying cost variance across site size, market tier, and buildout scope within the sector. The typical initial franchise fee lands near $35K, which is the upfront payment for trademark rights, training, and territory, it is a sunk cost, not a capital expenditure.
Ongoing royalties average 5.5% of gross sales across the food & beverage cohort, the single biggest ongoing cost line in most franchise P&Ls. On a franchise doing $1.7M in annual revenue, that rate translates to roughly $96K per year flowing to the franchisor before the advertising fund, rent, and labor, which is why negotiating even a small royalty discount (where allowed) materially changes unit economics. Item 19 financial performance data is available for a subset of these brands and shows an average reported gross revenue of $1.7M per location, a useful benchmark when evaluating a specific brand's revenue claim against its sector peers. Aggregate franchised-and-company unit count across the sector runs near 275,847 locations, giving a rough sense of saturation and available white-space markets.
Use this sector page as a comparative screen rather than a ranking. Two brands with similar investment ranges and royalty rates can produce radically different franchisee outcomes depending on supply-chain leverage, real-estate strategy, territory protection, and the quality of franchisor support, details that never show up in sector averages. The cards below sort alphabetically by default; click into any brand to see its full FDD-derived investment profile, Item 19 financial performance (where disclosed), unit-count trajectory, and closure rate. Always read the brand's complete current FDD and consult an independent franchise attorney before signing an FDD receipt.
Food & Beverage Franchise Brands (69)
Applebee's
Dine Brands Global
$35K
4.0%
1,600
Arby's
Inspire Brands
$38K
4.0%
3,511
Auntie Anne's
Focus Brands
$30K
6.0%
1,900
Baskin-Robbins
Inspire Brands
$25K
5.9%
7,500
Benihana
Safflower Holdings
$50K
6.0%
100
Bojangles
Bojangles Inc
$40K
4.0%
820
Buffalo Wild Wings
Inspire Brands
$45K
5.0%
1,260
Burger King
Restaurant Brands Intl
$50K
4.5%
18,765
Capriotti's Sandwich Shop
Capriotti's Franchise
$39K
6.0%
170
Carl's Jr
Inspire Brands
$35K
5.0%
1,050
Chick-fil-A
Chick-fil-A Inc
$10K
15.0%
2,972
Church's Texas Chicken
High Bluff Capital
$15K
5.0%
1,500
Cinnabon
Focus Brands
$42K
6.0%
1,700
Cold Stone Creamery
Kahala Brands
$42K
6.0%
1,500
Crumbl Cookies
Crumbl LLC
$25K
8.0%
1,000
Culver's
Culver Franchising System
$55K
4.0%
930
Dairy Queen
Berkshire Hathaway
$45K
4.0%
6,800
Del Taco
Del Taco Restaurants
$35K
5.0%
580
Denny's
Denny's Corp
$40K
4.5%
1,650
Domino's
Domino's Pizza Inc
$10K
5.5%
19,762
Dunkin'
Inspire Brands
$40K
5.9%
9,579
Dutch Bros Coffee
Dutch Bros Inc
950
El Pollo Loco
El Pollo Loco Holdings
$40K
4.0%
490
Fatburger
FAT Brands
$50K
6.0%
200
Firehouse Subs
Restaurant Brands Intl
$20K
6.0%
1,280
Five Guys
Five Guys Enterprises
$25K
6.0%
1,757
Friendly's
Amici Partners Group
$30K
4.0%
130
Golden Corral
Golden Corral Corp
$50K
4.0%
330
Great Harvest Bread Co
Great Harvest Franchising
$30K
200
Hardee's
Inspire Brands
$25K
5.0%
1,750
Hooters
Hooters of America
$75K
5.0%
340
IHOP
Dine Brands Global
$40K
4.5%
1,800
Jack in the Box
Jack in the Box Inc
$50K
5.0%
2,200
Jamba
Focus Brands
$25K
6.0%
850
Jersey Mike's
Jersey Mike's Franchise Systems
$19K
6.5%
2,800
Jimmy John's
Inspire Brands
$35K
6.0%
2,700
KFC
Yum! Brands
$45K
5.0%
26,934
Little Caesars
Ilitch Holdings
$20K
6.0%
4,200
Marco's Pizza
Marco's Franchising
$25K
5.5%
1,100
McAlister's Deli
Focus Brands
$35K
5.0%
550
McDonald's
McDonald's Corp
$45K
4.0%
40,275
Moe's Southwest Grill
Focus Brands
$30K
5.0%
700
Noodles & Company
$40K
5.0%
480
Nothing Bundt Cakes
$35K
7.0%
570
Panera Bread
JAB Holding Co
$35K
5.0%
2,137
Papa John's
Papa John's Intl
$25K
5.0%
5,752
Perkins Restaurant & Bakery
Ascent Restaurant Group
$40K
4.0%
300
Pizza Hut
Yum! Brands
$25K
6.0%
18,381
Popeyes
Restaurant Brands Intl
$50K
5.0%
3,925
Potbelly
Potbelly Corp
$30K
6.0%
630
Quiznos
REGO Restaurant Corp
$25K
7.0%
800
Raising Cane's
790
Red Robin
Red Robin International
$35K
4.0%
510
Round Table Pizza
FAT Brands
$35K
4.0%
400
Sizzler
Collins Foods
$30K
4.0%
150
Slim Chickens
Slim Chickens LLC
$45K
5.0%
220
Smoothie King
Smoothie King Franchises
$30K
6.0%
1,400
Sonic Drive-In
Inspire Brands
$45K
5.0%
3,526
Steak 'n Shake
Biglari Holdings
15.0%
460
Subway
Doctor's Associates
$15K
8.0%
36,969
Taco Bell
Yum! Brands
$25K
5.5%
8,228
TGI Fridays
Hostmore / TriArtisan
$50K
4.0%
650
The Coffee Bean & Tea Leaf
International Coffee & Tea
$40K
6.0%
1,200
The Habit Burger Grill
Yum! Brands
$30K
5.0%
350
The Human Bean
$30K
6.0%
350
Tropical Smoothie Cafe
$30K
6.0%
1,300
Wendy's
The Wendy's Co
$40K
4.0%
7,056
Whataburger
BDT & MSD Partners
$75K
5.0%
1,000
Wingstop
Wingstop Inc
$20K
6.0%
2,128
Read our methodology - how this data is sourced, computed, and verified.
What to do with this
How to use food & beverage sector averages before you shortlist a franchise.
- The $769K–$2.1M average investment range spans real cost variance by site size and market tier, a specific brand's own FDD Item 7 range is what matters, not the sector average. Compare investment tiers
- At a 5.5% average royalty, ongoing fees compound over the life of the agreement, model the multi-year cost, not just the entry price. Run the ROI calculator
- Compare brands within food & beverage against each other, not against the whole database, cost structures vary widely between sectors and cross-sector comparisons rarely mean what they appear to. Browse all sectors
Sector averages are a starting filter, never a recommendation. Review each brand's full FDD and consult a franchise attorney or accountant before investing.
Related
Sector averages computed from Franchise Disclosure Documents (FDD Items 5–7, FDD year 2024).
Data compiled from official state franchise disclosure registries and FDD filings. See our methodology for how this is sourced and computed.
Every figure on PlainFranchise is rendered directly from Franchise Disclosure Document (FDD) source data, no number is typed in by an editor. This page draws directly on Franchise Disclosure Document (FDD) source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
| Publisher | PlainFranchise |
| Sources | Public state franchise disclosure registries and FDD filings |