Food & Beverage · FDD 2024 · HQ CT

Subway Franchise

A Doctor's Associates brand operating in the food & beverage sector, franchising since 1974. Financial profile from publicly filed FDDs.

$117K – $263K
Initial investment
8.0%
Royalty rate
36,969
Total locations
$422K
Avg unit revenue (Item 19)

The verdict

Subway needs $117K–$263K to open and charges a 8.0% royalty - an entry cost below the typical food & beverage franchise.

$15K
Franchise fee (Item 5)
8.0%
Royalty of gross sales (Item 6)
4.5%
Ad-fund contribution
36,969
Locations (Item 20)

Figures from Subway's publicly filed Franchise Disclosure Document (2024).

Investment Overview

Investment Range $117K – $263K
Total Investment
$117K – $263K
Franchise Fee
$15K
Royalty Rate
8.0%
Ad Fund Rate
4.5%

Revenue Data (Item 19)

Item 19 Disclosed Franchisor provided financial performance data
Average Revenue
$422K
gross revenue per location

* Revenue figures are gross revenue (sales), not profit. Actual profitability depends on operating costs, location, market conditions, and management.

Network Size & Growth

36,969
Total Locations
36,969
Franchised
+800
Opened (Last Year)

Net Growth Rate

Year-over-year unit change

-3.79% growth

2200 locations closed in the last reporting year

Quick Facts

Subsector
quick service restaurant
Founded
1965
Franchising Since
1974
Headquarters
CT
FDD Year
2024
Item 19
Disclosed

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Important Notice

Data sourced from publicly available FDD filings. Not financial advice. Consult a franchise attorney and accountant before investing. Past performance does not guarantee future results.

What the Subway FDD Reveals

Subway, a Doctor's Associates franchise, has been franchising since 1974 - 9 years after the concept was founded in 1965 , currently with 36,969 total locations in the food & beverage sector, headquartered in CT. The 2024 FDD lists a total initial investment between $117K and $263K, roughly a 126% gap between the low and high end once site size, local market, and buildout scope are factored in. That total bundles the franchise fee of $15K together with equipment, leasehold buildout, and the working capital needed to get through ramp-up.

Royalty payments here are set at 8.0% of gross sales; add the 4.5% advertising-fund contribution and the combined ongoing draw reaches 12.5% of gross sales. Subway does provide Item 19 financial performance data -- a voluntary disclosure that most U.S. franchisors (roughly two-thirds) skip. The reported average gross revenue per location is $422K, meaning the typical unit pays roughly $34K per year in royalty alone. Treat revenue and profit as separate questions: rent, labor, cost of goods, and local demand all determine what a franchisee actually keeps.

Network momentum is currently negative: Subway contracted by 3.8% year-over-year with 2200 closures on the record. Do not treat contraction as automatically disqualifying, but do dig in: saturation, thin unit profitability, disputes with the franchisor, and planned pruning all produce the same headline number. Item 20 contacts can tell you which one this is.

Frequently Asked Questions

How much does a Subway franchise cost?
Opening a Subway franchise takes a total initial investment of $117K to $263K. The initial franchise fee is $15K. On top of that, royalties run 8.0% of gross sales.
What is the ROI for a Subway franchise?
Average per-location revenue reported by Subway is $422K. Revenue and profit are different questions: actual take-home depends on operating costs, location, market conditions, and management quality. Request the underlying financial performance data and speak with current franchisees to gauge real ROI.
How many Subway locations are there?
Subway has 36,969 total locations (36,969 franchised). The network is contracting at 3.8% year-over-year.
What are the ongoing fees for a Subway franchise?
Subway's ongoing royalty is 8.0% of gross sales. There is also a 4.5% advertising fund contribution. These are ongoing costs beyond the initial buy-in, and they vary somewhat by location; the full fee details live in Items 6 and 7 of the FDD.
Is Subway a good franchise to buy?
Deciding if Subway is a good fit rests on factors specific to you: your financial situation, local market conditions, and your business goals. The system's year-over-year trend is contraction of 3.8%. Do the full diligence pass: read the entire FDD, call current and former franchisees off the Item 20 list, verify any financial claims independently, and loop in a franchise attorney before signing.

How Subway compares to the Food & Beverage sector

Subway's costs vs the average across 69 food & beverage brands tracked here.

Initial investment (low)
$117K
Sector avg $769K · -85%
Royalty rate
8.0%
Sector avg 5.5% · +2.5 pts
Franchise fee
$15K
Sector avg $35K · -58%

Sector averages computed across all tracked food & beverage brands from FDD Items 5–7 (FDD year 2024).

Understanding franchise investment (click to expand)
Data sourced from official state franchise disclosure registries and FDD filings. See our methodology for details. Retrieved and formatted by PlainFranchise Editorial

Source: Franchise Disclosure Documents (FDDs) Initial investment, franchise fee, royalty, and Item 19 revenue data from FDD Items 5-7 and 19 · 2024

Every figure on PlainFranchise is rendered directly from Franchise Disclosure Document (FDD) source data, no number is typed in by an editor. This page draws directly on Franchise Disclosure Document (FDD) source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.