Food & Beverage · FDD 2024 · HQ OR

Dutch Bros Coffee Franchise

A Dutch Bros Inc brand operating in the food & beverage sector, franchising since 2000. Financial profile from publicly filed FDDs.

$150K – $500K
Initial investment
950
Total locations

The verdict

Dutch Bros Coffee needs $150K–$500K to open - an entry cost below the typical food & beverage franchise.

950
Locations (Item 20)

Figures from Dutch Bros Coffee's publicly filed Franchise Disclosure Document (2024).

Investment Overview

Investment Range $150K – $500K
Total Investment
$150K – $500K

Revenue Data (Item 19)

Item 19 Not Disclosed

This franchisor did not provide financial performance data in their FDD. This is common, disclosure is optional.

Network Size & Growth

950
Total Locations
100
Franchised
850
Company-Owned

Net Growth Rate

Year-over-year unit change

-

Quick Facts

Subsector
coffee tea
Founded
1992
Franchising Since
2000
Headquarters
OR
FDD Year
2024
Item 19
Not Disclosed

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Compare Dutch Bros Coffee against other franchises side-by-side

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Important Notice

Data sourced from publicly available FDD filings. Not financial advice. Consult a franchise attorney and accountant before investing. Past performance does not guarantee future results.

What the Dutch Bros Coffee FDD Reveals

Dutch Bros Coffee, a Dutch Bros Inc franchise, has been franchising since 2000 - 8 years after the concept was founded in 1992 , currently with 950 total locations (100 franchised, 850 company-owned, a 11% franchise-to-corporate ratio that signals the operator's reliance on independent owners) in the food & beverage sector, headquartered in OR. Per the 2024 FDD, budget a total initial investment of $150K to $500K, roughly a 233% gap between the low and high end once site size, local market, and buildout scope are factored in. Included in that number: the franchise fee, equipment, leasehold improvements, and initial working capital to carry the business through ramp-up.

This summary does not carry royalty or ad-fund figures for this brand -- Items 6 and 7 of the FDD hold the authoritative fee schedule. No Item 19 financial performance data is disclosed for Dutch Bros Coffee; the FTC Franchise Rule makes that disclosure optional, and plenty of franchisors skip it. Prospective buyers should compensate by calling Item 20 contacts, building their own unit-economics model from comparable brands, and insisting on real profit-and-loss numbers before signing.

This summary does not carry a year-over-year unit-count figure -- the complete FDD Item 20 table breaks out openings and closures by state and reason.

Frequently Asked Questions

How much does a Dutch Bros Coffee franchise cost?
The total initial investment for a Dutch Bros Coffee franchise ranges from $150K to $500K.
What is the ROI for a Dutch Bros Coffee franchise?
Dutch Bros Coffee does not disclose financial performance data (Item 19) in their FDD. ROI varies significantly by location, market, and operator. Contact existing franchisees for firsthand financial information.
How many Dutch Bros Coffee locations are there?
Dutch Bros Coffee's network totals 950 locations (100 franchisee-owned, 850 run by the company).
What are the ongoing fees for a Dutch Bros Coffee franchise?
Ongoing fee details for Dutch Bros Coffee are disclosed in Items 6 and 7 of their Franchise Disclosure Document. Common ongoing fees include royalties on gross sales and advertising fund contributions. Contact the franchisor or request a copy of the FDD for specifics.
Is Dutch Bros Coffee a good franchise to buy?
There is no universal answer for whether Dutch Bros Coffee is a good investment, it comes down to your own financial situation, the local market, and your business goals. Key due diligence steps include reviewing the full FDD, speaking with current and former franchisees (Item 20), validating financial claims, and consulting a franchise attorney.

How Dutch Bros Coffee compares to the Food & Beverage sector

Dutch Bros Coffee's costs vs the average across 69 food & beverage brands tracked here.

Initial investment (low)
$150K
Sector avg $769K · -80%

Sector averages computed across all tracked food & beverage brands from FDD Items 5–7 (FDD year 2024).

Understanding franchise investment (click to expand)
Data sourced from official state franchise disclosure registries and FDD filings. See our methodology for details. Retrieved and formatted by PlainFranchise Editorial

Source: Franchise Disclosure Documents (FDDs) Initial investment, franchise fee, royalty, and Item 19 revenue data from FDD Items 5-7 and 19 · 2024

Every figure on PlainFranchise is rendered directly from Franchise Disclosure Document (FDD) source data, no number is typed in by an editor. This page draws directly on Franchise Disclosure Document (FDD) source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.