Retail · registry year 2024 · HQ MN
Once Upon A Child Franchise
A Winmark Corp brand operating in the retail sector, franchising since 1992. According to the 2024 FDD filing for Once Upon A Child, this is an editorial comparison record; it does not reproduce the brand's current FDD.
- $250K – $378K
- Initial investment · Mid-range entry cost
- 5.0%
- Royalty rate · Mid-range royalty
- 370
- Total locations · Small network
- $750K
- Avg unit revenue · Mid-range unit revenue
FDD outlay schedule
Registry once-upon-a-child Once Upon A Child
Once Upon A Child needs $250K–$378K to open and charges a 5.0% royalty - an entry cost below the typical retail franchise.
- LO $250K
- HI $378K
- FEE $25K
- ROY 5.0%
- UNT 370
- I19 Disclosed
- INV# #92/223
- UNT# #159/223
Same-sector Item 7 peers
Nearest Item 7 peer: Plato's Closet ($250K)
Same-sector Item 7 neighbourhood for Once Upon A Child (registry year 2024). Listed lows only - not a profit, cost-of-living, or suitability claim. Verify the current FDD before relying on these figures. How we place brands →
Franchise Opportunity Health Score
How healthy and transparent Once Upon A Child's franchise system looks, from 2 of 2 tracked dimensions.
- Network momentum 2.7% net unit growth (YoY) 51/100 · F
- Financial disclosure Item 19 disclosed 100/100 · A
Benchmarked against the 223-brand tracked corpus (p10-p90 range per dimension); a higher score means a growing unit count and a disclosed Item 19. See how we place brands.
Where Once Upon A Child's investment ranks nationally
Once Upon A Child's listed Item 7 low of $250K against every one of the 218 tracked franchise brands with a disclosed initial investment. Listed figures only, verify in the current FDD before relying on them.
Once Upon A Child vs all tracked franchise brands by listed investment
Initial investment low (FDD Item 7), PlainFranchise brand corpus
$250,000 Around the middle lower than 42% of 218 franchise brands
Franchise brands, banded by listed Item 7 low
Each bar is a $0.001K-wide band; taller bars hold more franchise brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source PlainFranchise editorial comparison registry · 2024-12-31
Investment Overview
- Franchise Fee
- $25K
Revenue Data (Item 19)
- Average Revenue
- $750K
- gross revenue per location
* Revenue figures are gross revenue (sales), not profit. This registry does not report operating costs or profit.
Network Size & Growth
Net Growth Rate
Year-over-year unit change
10 locations closed in the last reporting year
Quick Facts
- Sector
- Retail
- Subsector
- children
- Founded
- 1988
- Franchising Since
- 1992
- Headquarters
- MN
- FDD Year
- 2024
- Item 19
- Disclosed
Important Notice · Once Upon A Child
This Once Upon A Child page is a registry comparison record, not a verified FDD extract. It does not establish suitability, operating costs, profitability, or expected results for Once Upon A Child.
Small-network FDD fields for Once Upon A Child
Signature read: 370 locations · Item 7 low $250K
Once Upon A Child, a Winmark Corp franchise, has been franchising since 1992 - 4 years after the concept was founded in 1988 , currently with 370 total locations (370 franchised, 0 company-owned; 100% of the recorded total is franchised) in the retail sector, headquartered in MN. The listed total initial investment is $250K to $378K, recorded as a low-to-high range in the registry. The registry records a separate franchise-fee field of $25K and does not list every Item 7 component in this summary.
Ongoing royalties run 5.0% of gross sales. The registry records an Item 19 field for Once Upon A Child. Financial-performance disclosure in Item 19 is voluntary under the FTC Franchise Rule. The reported average gross revenue per location is $750K; the listed royalty rate multiplied by the reported average equals $38K, which is not a total-cost or profit calculation. Revenue is distinct from profit, and the registry does not provide a complete operating-cost record.
Once Upon A Child's network is expanding: unit count grew at a 2.7% net rate over the past year (20 openings, 10 closures). The registry records both the reported percentage and the count of openings and closures when those fields are available.
Frequently Asked Questions
How much does a Once Upon A Child franchise cost?
How many Once Upon A Child locations are there?
What are the ongoing fees for a Once Upon A Child franchise?
Related reading for Once Upon A Child: Understanding FDDs , Once Upon A Child lists Item 19 revenue here, how Item 19 fits the 23-item FDD.
Snapshot uses the registry's listed Item 7 initial-investment low and Item 20 location-count fields. It is a descriptive comparison, not a ranking or investment recommendation.
How Once Upon A Child's Item 7 and Item 19 fields are labeled (expand)
Nationwide brands with similar investment or network size
Two data-derived peer sets for Once Upon A Child , both outside HQ state MN : nearest Item 7 lows and nearest total-location counts, not the same-sector roster below.
Similar listed investment
Nearest Item 7 lows ($250K here).
Similar network size
Nearest total location counts (370 here).
What to do with this
Once Upon A Child at a glance, drawn from the same figures above.
- Once Upon A Child scores 76/100 (C) on our composite opportunity read, combining net unit growth and Item 19 financial-disclosure transparency.
- Its $250K – $378K entry cost runs below the typical retail franchise.
- Ranks #92 of 223 listed franchises by initial investment. See rankings
- Plato's Closet sits at a comparable investment level ($250K) in the same sector. Compare
Editorial comparison registry, not a source-linked FDD record. Verify the current FDD before relying on any figure.
Read our methodology - what this registry can and cannot establish.
Source: PlainFranchise editorial registry Record-level FDD source link and retrieval date pending
| Publisher | PlainFranchise |
| Sources | Public state franchise disclosure registries and FDD filings |