Sector · 31 brands · FDD 2024

Retail Franchises

Every retail franchise we track with publicly available FDD data, compare investment, fees, royalties and unit counts side by side.

$326K–$772K
Avg investment
$34K
Avg franchise fee
5.4%
Avg royalty
$950K
Avg revenue (Item 19)

The sector in one line

The retail sector spans 31 brands averaging $326K–$772K to open at a 5.4% royalty, with 7-Eleven the lowest-cost entry at $37K.

31
Brands tracked
5.4%
Average royalty rate
129,715
Total locations in sector

Largest retail franchises by unit count

Total locations (FDD Item 20), top 10 in this sector

locations
Source Franchise Disclosure Documents (FDD Item 20) As of 2024

What the Retail Sector Data Reveals

The retail category on PlainFranchise covers 31 franchise brands with publicly available Franchise Disclosure Documents, making it a solidly populated sector with enough concept variety that prospective franchisees can triangulate investment levels, royalty norms, and revenue benchmarks across peer brands. The average initial investment across these brands runs from $326K to $772K, a 137% low-to-high spread that mirrors the underlying cost variance across site size, market tier, and buildout scope within the sector. The typical initial franchise fee lands near $34K, which is the upfront payment for trademark rights, training, and territory, it is a sunk cost, not a capital expenditure.

Ongoing royalties average 5.4% of gross sales across the retail cohort, the single biggest ongoing cost line in most franchise P&Ls. On a franchise doing $950K in annual revenue, that rate translates to roughly $51K per year flowing to the franchisor before the advertising fund, rent, and labor, which is why negotiating even a small royalty discount (where allowed) materially changes unit economics. Item 19 financial performance data is available for a subset of these brands and shows an average reported gross revenue of $950K per location, a useful benchmark when evaluating a specific brand's revenue claim against its sector peers. Aggregate franchised-and-company unit count across the sector runs near 129,715 locations, giving a rough sense of saturation and available white-space markets.

Use this sector page as a comparative screen rather than a ranking. Two brands with similar investment ranges and royalty rates can produce radically different franchisee outcomes depending on supply-chain leverage, real-estate strategy, territory protection, and the quality of franchisor support, details that never show up in sector averages. The cards below sort alphabetically by default; click into any brand to see its full FDD-derived investment profile, Item 19 financial performance (where disclosed), unit-count trajectory, and closure rate. Always read the brand's complete current FDD and consult an independent franchise attorney before signing an FDD receipt.

Retail Franchise Brands (31)

7-Eleven

7-Eleven Inc

Retail
Investment Range $37K – $1.6M
Locations

83,000

Growth 0.36%

Ace Hardware

Ace Hardware Corp

Retail
Investment Range $650K – $1.8M
Franchise Fee

$5K

Locations

5,800

Growth 0.86%
Avg Revenue$2.7M avg Item 19 Disclosed

AlphaGraphics

AlphaGraphics Inc

Retail
Investment Range $258K – $612K
Franchise Fee

$45K

Locations

280

Growth 0%

Batteries Plus

Batteries Plus LLC

Retail
Investment Range $178K – $412K
Franchise Fee

$30K

Royalty

5.0%

Locations

730

Growth 1.37%
Avg Revenue$1.0M avg Item 19 Disclosed

Drybar

WellBiz Brands

Retail
Investment Range $430K – $740K
Franchise Fee

$35K

Royalty

7.0%

Locations

155

Growth 3.23%
Avg Revenue$700K avg Item 19 Disclosed

Elements Massage

WellBiz Brands

Retail
Investment Range $443K – $784K
Franchise Fee

$39K

Royalty

6.0%

Locations

270

Growth 3.7%
Avg Revenue$800K avg Item 19 Disclosed

European Wax Center

Retail
Investment Range $358K – $665K
Franchise Fee

$30K

Royalty

6.0%

Locations

1,000

Growth 6%
Avg Revenue$800K avg Item 19 Disclosed

Fantastic Sams

Dessange International

Retail
Investment Range $139K – $310K
Franchise Fee

$30K

Royalty

6.0%

Locations

1,000

Growth -3%

FASTSIGNS

FASTSIGNS Holdings

Retail
Investment Range $216K – $357K
Franchise Fee

$50K

Royalty

6.0%

Locations

780

Growth 2.56%
Avg Revenue$1.1M avg Item 19 Disclosed

GNC

General Nutrition Centers

Retail
Investment Range $55K – $300K
Franchise Fee

$40K

Royalty

6.0%

Locations

2,600

Growth -1.92%

Great Clips

Great Clips Inc

Retail
Investment Range $137K – $282K
Franchise Fee

$20K

Royalty

6.0%

Locations

4,500

Growth 1.56%
Avg Revenue$400K avg Item 19 Disclosed

Hallmark

Hallmark Cards

Retail
Investment Range $40K – $200K
Locations

1,800

Growth -1.67%

Hand & Stone Massage

Franchisor Inc

Retail
Investment Range $534K – $1.2M
Franchise Fee

$49K

Royalty

6.0%

Locations

600

Growth 5%
Avg Revenue$1.1M avg Item 19 Disclosed

Massage Envy

Roark Capital Group

Retail
Investment Range $520K – $1.1M
Franchise Fee

$45K

Royalty

6.0%

Locations

1,100

Growth 0.91%
Avg Revenue$1.0M avg Item 19 Disclosed

Minuteman Press

Minuteman Press Intl

Retail
Investment Range $74K – $231K
Franchise Fee

$48K

Royalty

6.0%

Locations

1,000

Growth 1%
Avg Revenue$700K avg Item 19 Disclosed

MY SALON Suite

GLOW Brands

Retail
Investment Range $553K – $1.1M
Franchise Fee

$50K

Royalty

6.0%

Locations

380

Growth 9.21%

Once Upon A Child

Winmark Corp

Retail
Investment Range $250K – $378K
Franchise Fee

$25K

Royalty

5.0%

Locations

370

Growth 2.7%
Avg Revenue$750K avg Item 19 Disclosed

Pak Mail

Pak Mail Centers of America

Retail
Investment Range $150K – $250K
Franchise Fee

$30K

Royalty

5.0%

Locations

500

Growth -2%

Pet Supplies Plus

Franchise Group Inc

Retail
Investment Range $483K – $1.0M
Franchise Fee

$48K

Royalty

2.0%

Locations

700

Growth 4.29%
Avg Revenue$1.8M avg Item 19 Disclosed

Phenix Salon Suites

Phenix Salon Suites Franchising

Retail
Investment Range $460K – $933K
Franchise Fee

$50K

Royalty

6.0%

Locations

370

Growth 8.11%
Avg Revenue$750K avg Item 19 Disclosed

Pinch A Penny

Pinch A Penny Inc

Retail
Investment Range $200K – $450K
Franchise Fee

$20K

Royalty

3.0%

Locations

280

Growth 1.79%
Avg Revenue$1.5M avg Item 19 Disclosed

Plato's Closet

Winmark Corp

Retail
Investment Range $250K – $378K
Franchise Fee

$25K

Royalty

5.0%

Locations

500

Growth 2%
Avg Revenue$800K avg Item 19 Disclosed

Play It Again Sports

Winmark Corp

Retail
Investment Range $275K – $420K
Franchise Fee

$25K

Royalty

5.0%

Locations

300

Growth 1.67%
Avg Revenue$750K avg Item 19 Disclosed

PostNet

PostNet Intl Franchise Corp

Retail
Investment Range $164K – $236K
Franchise Fee

$30K

Royalty

5.0%

Locations

900

Growth -1.11%

Signarama

Signarama Inc

Retail
Investment Range $195K – $340K
Franchise Fee

$50K

Royalty

6.0%

Locations

900

Growth 1.11%
Avg Revenue$800K avg Item 19 Disclosed

Snap-on Tools

Snap-on Inc

Retail
Investment Range $172K – $452K
Franchise Fee

$18K

Locations

4,600

Growth 1.09%
Avg Revenue$1.9M avg Item 19 Disclosed

Sola Salon Studios

WellBiz Brands

Retail
Investment Range $1.9M – $4.5M
Franchise Fee

$55K

Royalty

5.5%

Locations

700

Growth 5.71%
Avg Revenue$1.2M avg Item 19 Disclosed

Sport Clips

Sport Clips Inc

Retail
Investment Range $263K – $467K
Franchise Fee

$25K

Royalty

6.0%

Locations

1,900

Growth 2.63%
Avg Revenue$450K avg Item 19 Disclosed

Supercuts

Regis Corp

Retail
Investment Range $138K – $310K
Franchise Fee

$20K

Royalty

4.0%

Locations

2,700

Growth -1.85%
Avg Revenue$300K avg Item 19 Disclosed

The UPS Store

UPS

Retail
Investment Range $138K – $470K
Franchise Fee

$30K

Royalty

5.0%

Locations

5,600

Growth 1.79%
Avg Revenue$600K avg Item 19 Disclosed

True Value

True Value Co

Retail
Investment Range $450K – $1.5M
Locations

4,400

Growth -0.45%

What to do with this

How to use retail sector averages before you shortlist a franchise.

  • The $326K–$772K average investment range spans real cost variance by site size and market tier, a specific brand's own FDD Item 7 range is what matters, not the sector average. Compare investment tiers
  • At a 5.4% average royalty, ongoing fees compound over the life of the agreement, model the multi-year cost, not just the entry price. Run the ROI calculator
  • Compare brands within retail against each other, not against the whole database, cost structures vary widely between sectors and cross-sector comparisons rarely mean what they appear to. Browse all sectors

Sector averages are a starting filter, never a recommendation. Review each brand's full FDD and consult a franchise attorney or accountant before investing.

Sector averages computed from Franchise Disclosure Documents (FDD Items 5–7, FDD year 2024).

Data compiled from official state franchise disclosure registries and FDD filings. See our methodology for how this is sourced and computed.

Every figure on PlainFranchise is rendered directly from Franchise Disclosure Document (FDD) source data, no number is typed in by an editor. This page draws directly on Franchise Disclosure Document (FDD) source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.