Retail · registry year 2024 · HQ MO
Hallmark Franchise
A Hallmark Cards brand operating in the retail sector, franchising since 1985. According to the 2024 FDD filing for Hallmark, this is an editorial comparison record; it does not reproduce the brand's current FDD.
- $40K – $200K
- Initial investment · Lower entry cost
- 1,800
- Total locations · Large network
FDD outlay schedule
Registry hallmark Hallmark
Hallmark needs $40K–$200K to open - an entry cost below the typical retail franchise.
- LO $40K
- HI $200K
- UNT 1,800
- I19 Silent
- INV# #200/223
- UNT# #62/223
Same-sector Item 7 peers
Nearest Item 7 peer: 7-Eleven ($37K)
Same-sector Item 7 neighbourhood for Hallmark (registry year 2024). Listed lows only - not a profit, cost-of-living, or suitability claim. Verify the current FDD before relying on these figures. How we place brands →
Franchise Opportunity Health Score
How healthy and transparent Hallmark's franchise system looks, from 2 of 2 tracked dimensions.
- Network momentum -1.7% net unit growth (YoY) 2/100 · F
- Financial disclosure Item 19 not disclosed 0/100 · F
Benchmarked against the 223-brand tracked corpus (p10-p90 range per dimension); a higher score means a growing unit count and a disclosed Item 19. See how we place brands.
Where Hallmark's investment ranks nationally
Hallmark's listed Item 7 low of $40K against every one of the 218 tracked franchise brands with a disclosed initial investment. Listed figures only, verify in the current FDD before relying on them.
Hallmark vs all tracked franchise brands by listed investment
Initial investment low (FDD Item 7), PlainFranchise brand corpus
$40,000 Among the lowest lower than 91% of 218 franchise brands
Franchise brands, banded by listed Item 7 low
Each bar is a $0.001K-wide band; taller bars hold more franchise brands. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source PlainFranchise editorial comparison registry · 2024-12-31
Investment Overview
Revenue Data (Item 19)
Item 19 Not Disclosed
This franchisor did not provide financial performance data in their FDD. This is common, disclosure is optional.
Network Size & Growth
Net Growth Rate
Year-over-year unit change
50 locations closed in the last reporting year
Quick Facts
- Sector
- Retail
- Subsector
- gifts
- Founded
- 1910
- Franchising Since
- 1985
- Headquarters
- MO
- FDD Year
- 2024
- Item 19
- Not Disclosed
Important Notice · Hallmark
This Hallmark page is a registry comparison record, not a verified FDD extract. It does not establish suitability, operating costs, profitability, or expected results for Hallmark.
National footprint registry read for Hallmark
Signature read: 1,800 locations · Item 7 low $40K
Hallmark, a Hallmark Cards franchise, has been franchising since 1985 - 75 years after the concept was founded in 1910 , currently with 1,800 total locations (1,800 franchised, 0 company-owned; 100% of the recorded total is franchised) in the retail sector, headquartered in MO. The registry records a total initial investment between $40K and $200K, with separate listed low and high values. The registry records a separate franchise-fee field and does not list every Item 7 component in this summary.
Ongoing royalty and advertising-fund rates for this brand are not captured in the registry summary. No Item 19 financial-performance field is recorded for Hallmark. This registry does not infer a financial outcome from that absence.
Hallmark's footprint shrank over the past year, down 1.7% with 50 closures on the record. The registry does not attribute the change to a cause or establish an operating or financial outcome.
Frequently Asked Questions
How much does a Hallmark franchise cost?
How many Hallmark locations are there?
What are the ongoing fees for a Hallmark franchise?
Related reading for Hallmark: How to Evaluate a Franchise , Hallmark has no Item 19 in this registry, diligence without a financial performance representation.
Snapshot uses the registry's listed Item 7 initial-investment low and Item 20 location-count fields. It is a descriptive comparison, not a ranking or investment recommendation.
How Hallmark's Item 7 and Item 19 fields are labeled (expand)
Nationwide brands with similar investment or network size
Two data-derived peer sets for Hallmark , both outside HQ state MO : nearest Item 7 lows and nearest total-location counts, not the same-sector roster below.
Similar listed investment
Nearest Item 7 lows ($40K here).
Similar network size
Nearest total location counts (1,800 here).
What to do with this
Hallmark at a glance, drawn from the same figures above.
- Hallmark scores 1/100 (F) on our composite opportunity read, combining net unit growth and Item 19 financial-disclosure transparency.
- Its $40K – $200K entry cost runs below the typical retail franchise.
- Ranks #200 of 223 listed franchises by initial investment. See rankings
- 7-Eleven sits at a comparable investment level ($37K) in the same sector. Compare
Editorial comparison registry, not a source-linked FDD record. Verify the current FDD before relying on any figure.
Read our methodology - what this registry can and cannot establish.
Source: PlainFranchise editorial registry Record-level FDD source link and retrieval date pending
| Publisher | PlainFranchise |
| Sources | Public state franchise disclosure registries and FDD filings |