Sector · 15 brands · FDD 2024

Health & Fitness Franchises

Every health & fitness franchise we track with publicly available FDD data, compare investment, fees, royalties and unit counts side by side.

$496K–$1.5M
Avg investment
$42K
Avg franchise fee
6.6%
Avg royalty
$821K
Avg revenue (Item 19)

The sector in one line

The health & fitness sector spans 15 brands averaging $496K–$1.5M to open at a 6.6% royalty, with Curves the lowest-cost entry at $37K.

15
Brands tracked
6.6%
Average royalty rate
20,230
Total locations in sector

Largest health & fitness franchises by unit count

Total locations (FDD Item 20), top 10 in this sector

locations
Source Franchise Disclosure Documents (FDD Item 20) As of 2024

What the Health & Fitness Sector Data Reveals

The health & fitness category on PlainFranchise covers 15 franchise brands with publicly available Franchise Disclosure Documents, making it a narrower sector where the handful of listed brands account for most of the investable, publicly disclosed franchise inventory, a setup where brand-level due diligence matters more than sector-level averages. The average initial investment across these brands runs from $496K to $1.5M, a 207% low-to-high spread that mirrors the underlying cost variance across site size, market tier, and buildout scope within the sector. The typical initial franchise fee lands near $42K, which is the upfront payment for trademark rights, training, and territory, it is a sunk cost, not a capital expenditure.

Ongoing royalties average 6.6% of gross sales across the health & fitness cohort, the single biggest ongoing cost line in most franchise P&Ls. On a franchise doing $821K in annual revenue, that rate translates to roughly $55K per year flowing to the franchisor before the advertising fund, rent, and labor, which is why negotiating even a small royalty discount (where allowed) materially changes unit economics. Item 19 financial performance data is available for a subset of these brands and shows an average reported gross revenue of $821K per location, a useful benchmark when evaluating a specific brand's revenue claim against its sector peers. Aggregate franchised-and-company unit count across the sector runs near 20,230 locations, giving a rough sense of saturation and available white-space markets.

Use this sector page as a comparative screen rather than a ranking. Two brands with similar investment ranges and royalty rates can produce radically different franchisee outcomes depending on supply-chain leverage, real-estate strategy, territory protection, and the quality of franchisor support, details that never show up in sector averages. The cards below sort alphabetically by default; click into any brand to see its full FDD-derived investment profile, Item 19 financial performance (where disclosed), unit-count trajectory, and closure rate. Always read the brand's complete current FDD and consult an independent franchise attorney before signing an FDD receipt.

Health & Fitness Franchise Brands (15)

Anytime Fitness

Self Esteem Brands

Health & Fitness
Investment Range $390K – $940K
Franchise Fee

$43K

Royalty

7.0%

Locations

5,000

Growth 3%
Avg Revenue$400K avg Item 19 Disclosed

Burn Boot Camp

Burn Boot Camp LLC

Health & Fitness
Investment Range $152K – $350K
Franchise Fee

$49K

Royalty

6.0%

Locations

380

Growth 10.53%
Avg Revenue$500K avg Item 19 Disclosed

Club Pilates

Xponential Fitness

Health & Fitness
Investment Range $217K – $508K
Franchise Fee

$50K

Royalty

7.0%

Locations

900

Growth 6.67%
Avg Revenue$600K avg Item 19 Disclosed

Crunch Fitness

Crunch Franchise Corp

Health & Fitness
Investment Range $1.2M – $5.0M
Franchise Fee

$25K

Royalty

5.0%

Locations

350

Growth 7.14%

Curves

Curves International

Health & Fitness
Investment Range $37K – $77K
Royalty

5.0%

Locations

2,500

Growth -2%

CycleBar

Xponential Fitness

Health & Fitness
Investment Range $195K – $448K
Franchise Fee

$50K

Royalty

7.0%

Locations

250

Growth 4%
Avg Revenue$550K avg Item 19 Disclosed

F45 Training

F45 Training Holdings

Health & Fitness
Investment Range $245K – $490K
Franchise Fee

$50K

Royalty

7.0%

Locations

1,800

Growth 2.78%

Gold's Gym

RSG Group

Health & Fitness
Investment Range $2.0M – $6.0M
Franchise Fee

$30K

Locations

600

Growth -1.67%

Orangetheory Fitness

Health & Fitness
Investment Range $563K – $1.1M
Franchise Fee

$60K

Royalty

8.0%

Locations

1,400

Growth 3.57%
Avg Revenue$1.2M avg Item 19 Disclosed

Planet Fitness

Planet Fitness Inc

Health & Fitness
Investment Range $970K – $4.2M
Franchise Fee

$20K

Royalty

7.0%

Locations

2,600

Growth 4.62%
Avg Revenue$2.0M avg Item 19 Disclosed

Pure Barre

Xponential Fitness

Health & Fitness
Investment Range $194K – $487K
Franchise Fee

$50K

Royalty

7.0%

Locations

550

Growth 1.82%
Avg Revenue$550K avg Item 19 Disclosed

Snap Fitness

Lift Brands

Health & Fitness
Investment Range $157K – $432K
Franchise Fee

$30K

Royalty

6.0%

Locations

2,000

Growth 0%

StretchLab

Xponential Fitness

Health & Fitness
Investment Range $160K – $397K
Franchise Fee

$50K

Royalty

7.0%

Locations

800

Growth 10%

The Joint Chiropractic

The Joint Corp

Health & Fitness
Investment Range $216K – $476K
Franchise Fee

$40K

Royalty

7.0%

Locations

900

Growth 8.89%
Avg Revenue$700K avg Item 19 Disclosed

UFC GYM

UFC Gym

Health & Fitness
Investment Range $748K – $1.9M
Franchise Fee

$40K

Royalty

7.0%

Locations

200

Growth 5%

What to do with this

How to use health & fitness sector averages before you shortlist a franchise.

  • The $496K–$1.5M average investment range spans real cost variance by site size and market tier, a specific brand's own FDD Item 7 range is what matters, not the sector average. Compare investment tiers
  • At a 6.6% average royalty, ongoing fees compound over the life of the agreement, model the multi-year cost, not just the entry price. Run the ROI calculator
  • Compare brands within health & fitness against each other, not against the whole database, cost structures vary widely between sectors and cross-sector comparisons rarely mean what they appear to. Browse all sectors

Sector averages are a starting filter, never a recommendation. Review each brand's full FDD and consult a franchise attorney or accountant before investing.

Sector averages computed from Franchise Disclosure Documents (FDD Items 5–7, FDD year 2024).

Data compiled from official state franchise disclosure registries and FDD filings. See our methodology for how this is sourced and computed.

Every figure on PlainFranchise is rendered directly from Franchise Disclosure Document (FDD) source data, no number is typed in by an editor. This page draws directly on Franchise Disclosure Document (FDD) source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.